Sarah Critchley is a Microsoft Dynamics Business Applications MVP and an experienced technical consultant. She has worked on numerous business system implementations and is now working as the Research and Development Industry Solutions Lead in an established worldwide business applications practice. Having led software projects in numerous industries, including healthcare and the public sector, she now works across all areas of the project lifecycle, from demonstrations, design, and architecture to documentation, customizations, and development. She gets involved in the technical community through chairing the CRM User Group in the United Kingdom, running technical events, and presenting on technical and functional topics at conferences around the world.